• Experience Designer

    Lee Han Yang

  • A little bit about myself

    Curated fun facts

    Designing intuitive environments with complex requirements

    My physical UX craft

    The Secret Little Agency, Autodesk, Singtel, IDEO

    Recent companies I've worked with


    Handed & footed

    Photoshop, Illustrator, SketchUp, tinkering, illustration

    Proficient skills

    Singapore, China,

    USA, Cayman Islands

    Main countries I've worked in

    Fine Arts, Economics

    Dual Major, Brown University Class of 2012


    Plants in the garden and growing

    Experience Design,

    Project Manager,

    Venture Capital

    Professional backgrounds

  • The luzerne shop

    The Luzerne is an integrated hotel and ceramics factory based in Xiamen, China. Luzerne produces OEM ceramics for high-end brands around the world, along with their in-house brand.


    The overall challenge was to create emotional bonds between visitors and tableware - where people use them daily, unconscious of how integral it plays a part in their lives. How can we evoke old memories of their favourite table ware while exciting them about new table wares?


    Han Yang was the Creative Lead for the Shop (B2C), Gallery (B2B) and Museum spaces. Main roles were concept creation and user research among customers and staff to find out what exactly they feel, how they interact and treasure such everyday items.

    Creating the right feel

    Custom modular furniture was designed according to staff and shopper requirements in China. The designs convey a 'fresh from the kiln' emotion while keeping the brand image on point.

    Go with the flow

    As the Shop forms a key touchpoint for customers and revenue generator for the hotel, it was essential to provide a seamless experience throughout the space. Best retail practices were utilized, with customization for immersive zones , convenient mobile cashiers and packing areas.

  • Luzerne gallery

    The brief for the B2B space was: how can we make a client feel confident we can create anything they want, while keeping a sense of exclusivity for their brand?


    Research with clients (from startup to MNC brands) showed their major concerns were having to protect their proprietary designs and innovations from their competitors, while feeling confident of Luzerne's role as safekeeper of their IP as the major OEM in this industry.


    The result was a mix of discretion and multi-zoned spaces.

    The multi-zoned spaces showcases a wide range of SKUs to industry clients, from cafe, banquet, luxury and art ranges, flexing Luzerne's capabilities as a world-class manufacturer.


    Discretion is key to protecting secrets, with concealed entrances and hidden meeting rooms, including exclusive brand showrooms. The entrance to the gallery is hidden as well, to prevent hotel guests from wandering into the space.

    Get in the zone

    The zoned layout is conveyed through custom furniture, flooring and lighting for each segment. This allows the clients to experience the range of ceramics in a realistic environment and assist in making informed purchasing decisions.

  • The Dining Evolution

    At some point in our lives, most people would have used a Luzerne product without knowing it was manufactured by them, for some of the most renowned brands in the world. How do we create a museum narrative about Luzerne's ceramics that will resonate with a visitor if they have little to no prior knowledge of the brand, creating that moment of discovery that they had already used their products?


    Since the 1950's, Luzerne has been at the everyday best of peoples lives, living at the heart of the dining experience in homes, hotels, airlines and restaurants around the world. This exhibit explores the evolution of the dining experience through the eyes of one of the world's most formidable porcelain empires and how habits, trends and even environmental changes have shaped the most familiar of tables in the world - the dining table.

    Playing with food, tables, and settings

    Each time period installation has true-to-era ceramics and commonly used objects (e.g. Game Boy in the 90s, Game Boy Advance in early 2000s) permanently installed to minimize breakage, but never a guarantee.

    Can touch this, can't touch this!

    Multi-sensory interactive zones are included, with artist-in-residence studios and workshop rooms for museum visitors to get a first-hand look and feel for making ceramics.

  • Designing the

    Factory of the Future

    Autodesk Digital Manufacturing Group (DMG) is building the future of manufacturing.

    The goal is creating a seamless workflow from digital 3D model to finished product via hybrid manufacturing methods.


    The key areas of research: How can we improve our customers existing workflows and output, without disrupting their already busy production pipelines?


    Is the new product better, with relatively similar costs and production timelines?


    How to capture data at every step and integrate them into an overall digital platform, while designing a new organization that can adapt to the changes in manufacturing?


    The main users are the producers (factory floor staff, supply chain), the strategists (business and product teams) and the end customers.


    Han Yang was a key member of the research and design team, conducting research with key users while developing and testing the various floorplans, workflow and digital workflow designs. He was also the project manager for DMG, coordinating between the software, hardware and development teams to ensure successful implementations of customer projects.

  • A digitally connected workflow

    Customized 3D-printed sneaker soles is a great case study in how adopting digital manufacturing methods can create unique and high value products. Soles are printed according to the user’s needs – e.g. for heavy weightlifting, running, hiking, or a mix of all the above?


    The digital operational & manufacturing platform is the key software conductor that orchestrates every step and balances the flow of each production batch, minimizing downtime and production resources.

    A new and customized form

    State of the art SLA 3D printers can create new details and forms for soles that were impossible to create previously. Advanced robotics create other components at high accuracy and speed.

    Old and New-School

    These digital methods are integrated with traditional methods, such as CNC cutting of sneaker fabrics

    Testing, testing, 1, 2, 3

    New testing methods are also developed, to push the new forms to extreme limits, to ensure they perform better than a conventional sneaker

  • Organizing the

    factory of the future

    Creating the sustainable long-term success of a complex, digital factory requires the buy-in and commitment of various organizations, from government, education and private partners.


    As part of Singapore’s Economic Development Board (EDB) initiative for Industry 4.0 for Advanced Manufacturing in Singapore, Han Yang led Autodesk’s research and development of an Advanced Manufacturing framework for implementation of facilities in Singapore.


    Key roles included getting inputs from the various stakeholders, ensuring their long-term commitment for commercial and strategic takeaways. As local talent development is a key component of EDB’s mission, ensuring a ready talent pool from local universities was essential for companies to take on projects on a larger and more ambitious scale.


  • The Concierge is always available

    IDEO x Holiday Inn Express

    Part of 2-person design team to create a human-less concierge system. The client wanted as many touchpoints of the guest check-in to be automated, to streamline the number of staff required at the front office.


    The concierge system had to be relevant for both business and casual travelers, with easy upkeeping by staff to update the board with the latest and greatest.


    Results were extremely positive - nearby businesses asked how they can be listed, popular location cards constantly running out and staff from other agencies stealing as many design cues as possible.

    It starts upon check-in

    Customized room card sleeve makes for a great cardholder and stores your favourite locations as souvenirs.

  • Gotta Collect Them All

    Interviews were conducted with several concierges, visitors and staff to find out what they want and how they think.


    Several prototypes were explored for form and function. Many brainstorm sessions were conducted with other IDEO members and some public tests were done to find what worked best and which layouts were most effective to convey a range of information.


    Every aspect of the concierge system was redesigned to get the right experience. 

    When all cards are dealt

    Card replacement templates were created, allowing for easy maintenance by staff using desktop printers, basic software and stationery

  • Creating a Hackathon

    Overall lead for Lifespark 2014, Singtel Group's annual internal hackathon, managing a team of 10 in Singapore, US and Australia with a budget over $1M.


    As people get stuck in corporate routines and accept the status quo, how do you break old habits and apply their knowledge to new ideas?


    The idea: change perceptions of everyday life, through the use of something we all know and love - Lego


    The results? The hackathon had a great influence on the participants and all involved. The winners of the competition quit their jobs to pursue their startup idea of building smart home devices for the home sharing market.

    Marketing for Change

    Encouraging play, experimentation and risk-taking through a familiar medium

    Lego in various forms

    Digital, print, environmental builds were created, with activation events to draw in participants throughout the company

  • Step Into Lego

    Worked with vendors to create an immersive Lego cafe installation

  • Singapore's 3 Largest Lego Murals

    150,000 pieces each, in collaboration with Certified Lego Professional, Nicholas Foo

  • Zespri Human Pinball

    Experience designer and technical due diligence for a human-sized pinball installation.

    No kiwis were harmed in this production, just eaten

    Fitness-based elements were incorporated in every station, to convey the active lifestyle that Zespri embodies. Visitors could blend their own kiwi smoothies via the bicycle blenders.

  • Pietro Ruffo for Venice Biennale 2011

  • Gently Does IT

    Pietro Ruffo is a contemporary artist based in Rome, Italy. Pietro’s works deal with issues concerning the nature of freedom and addresses a wide range of social, moral and political issues. He works in several mediums including drawing, painting, digital photography and video, creating intricate and meticulously detailed objects which demand an intense manual working process.


    Han Yang was part of Pietro's creative team, prototyping, creating and installing commissioned works for the 2011 Venice Biennale Italian Pavilion, Italy's 150th Anniversary of Unification, the Galerie Di Meo Exhibition in Paris and the Armory Show in New York.

  • Personal Works

    Everyday I'm Bullriding

    Singapore Landmarks

    The digital pen is mightiest

    Singapore 2100

    Digital matte painting

  • Thanks for Visiting

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