• Experience Designer

    Lee Han Yang

  • A little bit about myself

    Curated fun facts

    The Secret Little Agency, Autodesk, Singtel, IDEO

    Recent companies I've worked with

    Photoshop, Illustrator, SketchUp tinkering, illustration

    Proficient skills


    Handed & footed

    Experience Design,

    Project Manager,

    Venture Capital

    Professional backgrounds

    Singapore, China,

    USA, Cayman Islands

    Main countries I've worked in

    Fine Arts, Economics

    Dual Major, Brown University Class of 2012


    Plants in the garden and growing

    3 Cats

    1 Dog

    Pets at home.

    They get along well

  • The luzerne shop

    The Luzerne is an integrated hotel and ceramics factory based in Xiamen, China. Luzerne produces in-house and OEM ceramics for high-end brands around the world.


    Han Yang was the Creative Lead for the Shop (B2C), Gallery (B2B) and Museum spaces. Main roles were concept creation, user research among staff, customers and working closely with architects and brand teams in Shanghai/Xiamen/Singapore to build out the space.

    Creating the right feel

    Custom modular furniture was designed according to staff and shopper requirements in China. The designs convey a 'fresh from the kiln' emotion while keeping the brand image on point.

    Go with the flow

    As the Shop forms a key touchpoint for customers and revenue generator for the hotel, it was essential to provide a seamless experience throughout the space. Best retail practices were utilized, with customization for immersive zones , convenient mobile cashiers and packing areas.

  • Luzerne gallery

    Creating a multi-zoned space to showcase a wide range of SKUs to industry clients, from cafe, banquet, luxury and art ranges.


    Discretion is key to protect client designs, with concealed entrances and hidden meeting rooms.

    Get in the zone

    The zoned layout is conveyed through custom furniture, flooring and lighting for each segment. This allows the clients to experience the range of ceramics in a realistic environment and assist in making informed purchasing decisions.

  • The Dining Evolution

    Since the 1950's, Luzerne has been at the everyday best of peoples lives, living at the heart of the dining experience in homes, hotels, airlines and restaurants around the world. This exhibit explores the evolution of the dining experience through the eyes of one of the world's most formidable porcelain empires and how habits, trends and even environmental changes have shaped the most familiar of tables in the world - the dining table.

    Playing with food, tables, and settings

    Each time period installation has true-to-era ceramics and commonly used objects (e.g. Game Boy in the 90s, Game Boy Advance in early 2000s) permanently installed to minimize breakage, but never a guarantee.

    Can touch this, can't touch this!

    Multi-sensory interactive zones are included, with artist-in-residence studios and workshop rooms for museum visitors to get a first-hand look and feel for making ceramics.

  • Zespri Human Pinball

    Experience designer and technical due diligence for a human-sized pinball installation.

    No kiwis were harmed in this production, just eaten

    Fitness-based elements were incorporated in every station, to convey the active lifestyle that Zespri embodies. Visitors could blend their own kiwi smoothies via the bicycle blenders.

  • The Concierge is always available

    IDEO x Holiday Inn Express

    Key designer to create a human-less concierge system. The system had to be relevant for both business and casual travelers, with easy upkeeping by staff to update the board with the latest and greatest.


    Results were extremely positive - nearby businesses asked how they can be listed, popular location cards constantly running out and staff from other agencies stealing as many design cues as possible.

    It starts upon check-in

    Customized room card sleeve makes for a great cardholder and stores your favourite locations as souvenirs.

  • Gotta Collect Them All

    Interviews were conducted with several concierges, visitors and staff to find out what they want and how they think.

    Various layouts were mapped out to find the most effective way to convey the curated cards.


    Every aspect of the concierge system was redesigned to get the right experience. 

    When all cards are dealt

    Card replacement templates were created, allowing for easy maintenance by staff using desktop printers, basic software and stationery

  • Creating a Hackathon

    Overall lead for Lifespark 2014, Singtel Group's annual internal hackathon, managing a team of 10 in Singapore, US and Australia with a budget over $1M.


    As people get stuck in corporate routines and accept the status quo, how do you break old habits and apply their knowledge to new ideas?


    The idea: change perceptions of everyday life, through the use of something we all know and love - Lego


    The results? The hackathon had a great influence on the participants and all involved. The winners of the competition quit their jobs to pursue their startup idea of building smart home devices for the home sharing market.

    Marketing for Change

    Encouraging play, experimentation and risk-taking through a familiar medium

    Lego in various forms

    Digital, print, environmental builds were created, with activation events to draw in participants throughout the company

  • Step Into Lego

    Worked with vendors to create an immersive Lego cafe installation

  • Singapore's 3 Largest Lego Murals

    150,000 pieces each, in collaboration with Certified Lego Professional, Nicholas Foo

  • Pietro Ruffo for Venice Biennale 2011

  • Gently Does IT

    Pietro Ruffo is a contemporary artist based in Rome, Italy. Pietro’s works deal with issues concerning the nature of freedom and addresses a wide range of social, moral and political issues. He works in several mediums including drawing, painting, digital photography and video, creating intricate and meticulously detailed objects which demand an intense manual working process.


    Han Yang was part of Pietro's creative team, prototyping, creating and installing commissioned works for the 2011 Venice Biennale Italian Pavilion, Italy's 150th Anniversary of Unification, the Galerie Di Meo Exhibition in Paris and the Armory Show in New York.

  • Personal Works

    Everyday I'm Bullriding

    Singapore Landmarks

    The digital pen is mightiest

    Singapore 2100

    Digital matte painting

  • Thanks for Visiting

    Drop me a note!